Build small. Test for real. Learn before the next commitment.
This is where the business becomes tangible. Not one finished product delivered at the end, but a sequence of more useful versions, each built to answer the next important question.
The cheapest way to learn whether something works is to test the smallest version that can produce useful evidence.
That might be a prototype, a service simulation, a landing page, a manual workflow, a product experiment, a pilot or an early operating model. The form changes. The logic doesn't.
Every cycle follows four moves:
- HypothesiseState the belief, and what evidence would support or challenge it.
- BuildCreate the smallest version that can produce that evidence.
- MeasurePut it in front of real people, in real conditions.
- LearnChange the business based on what actually happened.
Every sprint ends with a review against the stop conditions and a decision on what comes next.
- A more useful version of the businessEach cycle leaves something better than it found.
- The evidence behind the next decisionWhat happened, and what it means.
- A clear scope and cost for the next 15 daysEstimated before it starts.
The aim isn't speed for its own sake. It's learning before the next commitment gets expensive.
Read nextStep 4 of 4
Launch & Transfer. Then it runs without us.
When the evidence supports it, the business launches. The last step makes sure it keeps running after we step back.