Straight answers.

We build businesses from the first idea to launch.

We work through iterative cycles of building, testing, learning and refining until the business is ready for the real world.

You bring the vision. We build it with you.

A business that is more tested, more predictable and better prepared for launch.

You gain dedicated build capability, lower-cost experimentation, greater clarity on what works, and a business that has evolved through successive rounds of evidence before launch.

And your invested capital is designed to be recovered before our upside begins.

You may already have an excellent team.

We add a dedicated, multidisciplinary build capability while the business is still evolving, so your permanent team can be shaped around what the business actually needs.

They remain central to the work.

We work alongside them, adding the capabilities and capacity the business needs at each stage.

We build with your team, not instead of it.

We build progressively rather than trying to get everything right upfront.

Each cycle answers questions, generates evidence and shapes the next version.

Our aim is to make the business more predictable before it launches.

Because we want the build itself to remain as economical as possible.

You pay the actual cost of the work, with no markup or margin on the build.

Our upside comes from the success of the business.

Through a capped royalty.

Your capital is recovered first from the business’s revenue. Only after it has been repaid in full does our royalty begin, and it ends when the cap is reached: one to two times your capital, fixed in writing once the business model is clear.

There is no fixed timeline.

We work in 15-day sprints, using each cycle to build, learn and determine what comes next.

The goal is to reach launch with the least resources and in the shortest practical time.

A private conversation of thirty minutes, then a proposal.

The proposal sets out what we heard, what we notice first and what a Fit Sprint would do for your idea. If you want to see our process at work on it before you commit to the build, the Fit Sprint follows: fifteen days, at cost. See how the Fit Sprint works.

Your direction, context and decisions.

We take responsibility for the build, while you remain close to the decisions that define what the business should become.

The actual cost of building and validating the business, including the capabilities and resources it requires.

One 15-day sprint at a time.

Each sprint is estimated before it begins, with a ceiling of 20% above the estimate, and approved before the next commitment.

You are told in writing as soon as we expect to pass the estimate.

Every sprint has a written estimate and a ceiling of 20% above it. At the ceiling we stop and ask. You can approve a new estimate in writing, change the scope, or end the build at that sprint. Nothing more is spent without your written yes.

Cost above the ceiling that comes from our own estimate is ours. A change you ask for is re-estimated and agreed before that work begins.

An agreed share of the business’s revenue first repays your invested capital in full.

Only then does the royalty begin.

The share is sized once the business model is clear: large enough to bring your capital back within a stated number of years on a cautious forecast, and no larger. If revenue is slower, the road is longer, but the price does not change.

We stop.

Building in stages means less capital is committed before there is evidence to justify it.

You can stop at the end of any 15-day sprint.

You pay the cost to date, including anything already committed to partners, with no fee on top. Everything built so far is handed over with its records.

If the business launches on our work within twelve months of the stop, the usual order applies: your capital first, then our royalty, up to a cap scaled to the capital you actually spent. After twelve months, nothing is owed.

Our share of the business’s success after your capital has been fully recovered.

It comes from the same share of gross receipts that repaid you, counted as the cash arrives. It is capped at one to two times your capital, a figure fixed in writing once the business model is clear, and it ends once that cap is reached.

It is our only return. We take no equity.

Once the business model is clear, and not at the Fit Sprint.

It is too early then. We expect a business model to become clear only after about 100 days of work together. We then agree in writing the share of revenue that repays you, and a royalty cap of between one and two times your capital. Once fixed, the cap is never reopened.

Until then you fund at cost, and you can stop at the end of any sprint, paying only the cost to date.

So our incentives stay aligned.

You recover your capital first. We earn from the upside afterwards.

As recoverable capital, structured to be repaid from the business’s revenue before any royalty begins.

The accounting treatment should be confirmed with your own finance and legal advisors.

We don’t promise a return, because it depends on what the business earns.

What we commit to is the structure around it: your capital is recoverable and repaid from revenue before our royalty begins, every sprint is at cost, and you can stop at any decision point.

Business-specific IP is owned by you under the agreed contract, subject to pre-existing rights, third-party licences and other defined legal exceptions.

No.

Our only return is the capped royalty, paid from the business’s receipts after your capital is back. We take no shares, no board seat and no vote on hiring or fundraising.

Our engagements include contractual category exclusivity and direct-competitor restrictions. The precise category, scope and duration are defined in the agreement.

In three layers: the contract, the people and the trail.

The contract sets out confidentiality, category exclusivity and no portfolio rights. Every person on your project signs their own undertaking, sees only what their part needs, and works under a project name. And we leave no public trace of the work. See how your idea is protected.

A core team chosen for your idea, with specialists added as the work needs them.

You meet the core team at the Fit Sprint readout, after you have seen what they can do on your own idea. We introduce them by name and role, and show what each person contributed. Until then, one person from the studio leads your engagement and is your point of contact.

If you would rather not go on with that team, you can stop at the end of the Fit Sprint. You pay only the cost to date, with no fee.

By its work on your own idea.

The Fit Sprint shows how we understood your idea, what we found when we set it beside reality, and how we tested it. You judge that before you meet anyone, on a problem you know better than we do. Then you meet the people who did it.

Because a visible name is a clue to what our clients are building.

A name on a visitor list, a calendar invite or a public profile tells a competitor what you are working on. People who build well are also often approached with other offers, and a public list invites that. So names wait until the readout.

We choose the team for each idea, so a fixed list would not describe yours. If this is more caution than you expect, it is deliberate. Your trust is what we are protecting. See how you meet the team.

We are industry-agnostic at the studio level, and bring in domain specialists wherever the business needs them.

That’s evidence, not wasted work. We assess what it has already taught you and continue from there.

Launch & Transfer. We help build the operating team, document the systems and transfer day-to-day ownership. We can stay available, at cost, for clearly defined future needs.