No portfolio rights.
Your work never becomes public sales material without your agreement.
for founders building what must exist
You see what must exist next. We build it with you.
Whether you have a first version or only a first insight, you set the direction. We take on the build and the daily firefighting, so you stay free to mine your instinct.
what we protect
Great instincts rarely die because they were wrong. They get buried: under pressure to prove too early, and under the weight of building alone.
We keep yours intact. It meets the real world in small steps, and it is still the one you set out to build.
who we're here for
Founders who carry an insight and want to bring it into the world.
The insight is yours. Our place is beside it: to listen closely, build carefully, and help it become everything you see in it.
It would be a privilege to build it with you.
your first step
Begin with a small first yes.
Come with a problem, an insight, a prototype, a pilot, or simply the instinct that something should exist.
- A private conversationThirty minutes, with our compliments. Bring what you see. We tell you honestly whether we are the right team to build it, and send a proposal with what we heard and what we would do.
- A Fit Sprint15 days, at cost. Your idea goes once through the first three steps, one layer deep. You meet the team that did the work, and we decide together whether to go deeper.
- The scope, and your decisionIf the Fit Sprint shows the value, the scope takes each step to full depth. You continue, redirect or stop at every sprint, and never commit to more than you can see.
From there, four steps take you to a launch that runs without us.See each step →
what it costs you
You are repaid first. Only then do we earn.
- You fund the buildAs recoverable capital, not an expense.
- We build at costWhat the work costs us, with nothing on top. We cover our costs, not our profit.
- The business repays youA share of its revenue comes back to you until your investment is recovered in full.
- Then the share becomes our royaltyCapped at one to two times your capital, fixed once the business model is clear. When it is reached, it ends, and everything the business earns stays with you.
Where the agreed share of revenue goes
Investment recoveredCap reached
Time runs left to right. Proportions are illustrative; real timings differ for every build.
Every sprint is estimated before it starts, with a ceiling of 20% above the estimate. Past that, nothing is spent without your written yes. You can audit the sprint records at any time.
You own the IP from day one. Our upside is capped. Yours isn't.
your direction
You set the direction. We tell you plainly what the evidence says.
- Every cycle returns the decision to youYou read the evidence and set the direction of the next cycle.
- Stop conditions, agreed before we buildIf the evidence says it won't work, we will say so early and plainly. Our royalty begins only after your capital is recovered, so we have little reason to keep a failing path alive. You can also stop at the end of any sprint, paying only the cost to date.
- Stopping early is not failureIt is evidence doing its job, and the cheapest lesson you will ever buy.
your idea, protected
Your idea will never become our pitch to someone else.
Sharing an early idea takes trust. We treat that trust as part of the contract, not a marketing line.
Category exclusivity.
Your competitive category and its exclusivity terms are defined in the contract.
Strict confidentiality.
Your information, data and plans are protected under contract.
questions founders ask
Will I lose control of my idea?
No. You direct and we co-build.
Every call about what you’re building stays yours, and every cycle ends with the decision in your hands.
Who owns the IP?
Business-specific IP is owned by you under the agreed contract, subject to pre-existing rights, third-party licences and other defined legal exceptions.
Do I need a team, a deck or an investor to start?
No team and no deck. Come with what you see, and we become the building team.
You fund the build one 15-day sprint at a time, starting with a Fit Sprint at cost. Each sprint is estimated before it starts.
How do you make money?
Through a capped royalty.
Your capital is recovered first from the business’s revenue. Only after it has been repaid in full does our royalty begin, and it ends when the cap is reached: one to two times your capital, fixed in writing once the business model is clear.
Do you take equity in the business?
No.
Our only return is the capped royalty, paid from the business’s receipts after your capital is back. We take no shares, no board seat and no vote on hiring or fundraising.
What if I can’t fund the whole build at once?
You don’t have to. You fund one stage at a time.
The Fit Sprint is the smallest stage: 15 days, at cost, ending in evidence rather than a promise. Each later stage opens only when the evidence supports it, and is paced to the money you have. No sprint ever starts unfunded.
We don’t fund builds ourselves, and we take no equity to do so. If you are looking at seed support, we can help you prepare for it. Whether a given scheme can fund a build on our terms depends on its own conditions, so we check that with you before anything is committed.
What happens if the business doesn’t work?
We stop.
Building in stages means less capital is committed before there is evidence to justify it.
What if I stop part-way?
You can stop at the end of any 15-day sprint.
You pay the cost to date, including anything already committed to partners, with no fee on top. Everything built so far is handed over with its records, and our cap scales down with the capital you actually spent.
If you launch the business on our work within twelve months of stopping, the usual order applies: your capital first, then our royalty, up to that scaled cap. After twelve months, nothing is owed.
What if I already have a prototype?
That’s evidence, not wasted work. We assess what it has already taught you and continue from there.
How long does it take?
There is no fixed timeline.
We work in 15-day sprints, using each cycle to build, learn and determine what comes next.
The goal is to reach launch with the least resources and in the shortest practical time.
What happens after launch?
Launch & Transfer. We help build the operating team, document the systems and transfer day-to-day ownership. We can stay available, at cost, for clearly defined future needs.
Can I see your past work?
Our client relationships are private, so we don’t publish case studies.
We publish how we think instead: our teardowns take whole systems apart and show how we would test what could be built on them.
Read nextHow we work
Our approach. You direct. We co-build.
You’ve seen how it begins and what it costs. Now see how the work is shared: what stays with you, what we take on, and how you stay in control.
private enquiries
Bring the idea that won't leave you alone.
A private conversation of thirty minutes, with our compliments. No pitch deck needed. We will tell you honestly whether we are the right team to build it.