01 — Insight Visualization
Your idea as one picture.
Your intent, one or two reasons it may work and one or two lessons already learned, on a single page, in your own words.
the fit sprint
See our method at work on your own idea, before you commit to it.
The Fit Sprint takes your idea once through our first three steps, one layer deep. In fifteen days, at cost, you see what each step adds, and you meet the people who did the work.
how it begins
From one conversation to an informed decision.
Each stage is small, and each one ends with your decision about the next.
The conversationComplimentaryThirty minutes, in confidence. You tell us what you see. There is nothing to prepare: no deck, no data room.
Our proposalComplimentaryWhat we heard, what we notice first, a first sketch of its size, and what a Fit Sprint would do for your idea. It is yours to keep, whether or not we work together.
The Fit SprintAt costFifteen days as standard. Your idea goes once through the first three steps, one layer deep, and ends in a readout where you meet the team that did the work.
The scope↗If the Fit Sprint shows the value, each step goes to full depth, sprint by sprint. At cost, then our capped royalty. You decide at the end of every sprint.
inside the fit sprint
Your idea, through three steps. One layer deep.
Our conversation and our proposal are the starting point. These are the first three steps of our process, each shown at its smallest: one layer, applied to your idea.
02 — Situational Awareness
The picture, next to reality.
One user’s point of view, one competitor and one mock purchase, through your channel or the nearest alternative. A mark shows what holds and what is still open.
03 — Evolution Cycle
The smallest real test.
One small experiment: the smallest version that tests your riskiest belief, tried with real people and read against a stop condition agreed beforehand.
It ends in a readout: your idea before and after, what the steps turned up that you had not seen, and our recommendation. It sizes the opportunity from what we found. It is yours to keep, whether or not we work together. The readout is also where we introduce the core team that did the work, by name and role.
from one layer to depth
The same steps, taken to full depth.
If the Fit Sprint shows the value, the scope takes each step to full depth. Here is how the one layer compares.
| Step | One layerThe Fit Sprint. 15 days, at cost. | In depthThe scope. At cost, then our royalty. |
|---|---|---|
| Insight Visualization | Your intent, a few reasons and lessons, on one page. | Working sessions with the people closest to the idea, and a written record of its reasoning, assumptions and lessons. |
| Situational Awareness | One user, one competitor and one mock purchase. | Focused research and observation with customers, competitors, the market and stakeholders, so what is known is separated from what is assumed. |
| Evolution Cycle | One small experiment, read against a stop condition. | Every cycle planned, then built, tested and refined with real people, each measured against stop conditions agreed before it starts. |
| The opportunity | Sketched in our proposal, then sized from what we found. | Firmed up with every cycle, from evidence rather than estimates. |
| The decision | Yours: whether to go on. | Continue, redirect or stop, on evidence, at the end of every sprint. |
The Fit Sprint is estimated in writing before it starts, and approved by you. Fifteen days is the standard. If your idea needs longer, the estimate says so first. If the evidence says stop, we say so.
what to expect
An illustration, not the finished work.
- A reading, not a verdictFifteen days give a first reading of your idea. They show where the work would go and what it would take, not whether the business will succeed.
- One layer by designEach step is shown once, at its smallest. It shows what each step does on your idea, and cannot show what the depth will teach.
- Nothing to negotiate yetThe Fit Sprint is at cost. The revenue share and the royalty cap are agreed later, once the business model is clear.
- No promise of an outcomeNo process can make success certain. This one makes uncertainty visible early, so you commit with your eyes open.
questions about the fit sprint
Do I need a deck, a plan or any data?
No.
Bring what you see, as rough or as ready as it is. Everything starts from the conversation.
Who does the work, and when do I meet them?
A core team chosen for your idea.
You meet them at the readout, after you have seen their work. We introduce them by name and role. Until then, one person from the studio leads your engagement and is your point of contact. Why our people stay private.
Does the proposal cost anything?
No.
The conversation and the proposal are complimentary. The proposal is yours to keep, whether or not we work together.
What do I get from the Fit Sprint?
Your idea, taken once through our three steps, one layer deep.
You see what each step does on your own idea, the opportunity sized from evidence, and a before and after with our recommendation. Everything it produces is yours to keep. The readout also introduces the team that did the work.
Why only one layer deep?
One layer is enough to show whether the method adds value to your idea.
It is also small enough to stop if it does not. Going deeper is a separate decision, with its own written estimate and ceiling. You make it with the readout in your hands.
Is the Fit Sprint the first step of the process?
No.
The Fit Sprint is an illustration of the process, run on your idea. The process begins afterwards, at full depth, with Insight Visualization, if you decide to go on. See the process.
What does the Fit Sprint cost?
It is built at cost: our costs covered, not our profit.
It is estimated in writing before it starts, with a ceiling of 20% above the estimate, and nothing begins without your go-ahead. Like every sprint, it is funded as recoverable capital. See how we get paid.
How long does it take?
Fifteen days as standard.
If your idea needs longer, the written estimate says so before anything starts, and the decision is yours.
When are the revenue share and the royalty cap decided?
Later, and not at the Fit Sprint.
It is too early then. We expect a business model to become clear only after about 100 days of work together. That is when we agree, in writing, the share of revenue that repays you and a royalty cap of between one and two times your capital. Once fixed, the cap is never reopened.
Until then you fund at cost, and you can stop at the end of any sprint, paying only the cost to date.
Who owns what comes out of it?
You do.
The proposal, the readout and the evidence are yours from day one.
What if it isn’t a fit?
Then we say so, early and plainly, and you keep the proposal and anything the Fit Sprint produced.
Telling you sooner is cheaper for both of us.
Read nextStep 1 of 4
Insight Visualization. Where the process begins.
The Fit Sprint gives your idea one layer of each step. Step one is where the work begins in full: your idea as a single picture, with the reasoning behind it written down.
private enquiries
Bring the idea. We’ll bring the method.
A private conversation of thirty minutes, with our compliments. If it’s a fit, you receive a proposal with what we heard, what we notice first and what a Fit Sprint would do for your idea.